Without a doubt, Google Adsense is the go-to source of income for most. Most new blogs set up Google ads on their website.
But there are times when Google Adsense becomes a less-than-ideal option for your blog. Here are some scenarios:
Your Adsense account doesn’t get approved. You’re not happy with what you’re making with Adsense and want to explore new waysYour account is disabled for some reason.
Pay per click advertising. Sell your own advertising on your blogSell text links on your blogCPM ad networksPop-upsPaid reviews
Some facts on blogs that make money
Blogging has moved from the tech geeks domain to “new media”. It is now cool and can be very lucrative. However,it isn't easy.
1. Pay per click advertising
Pay-Per-Click ads, also known as Cost Per Click or CPC, is one of the most common models of internet advertising. It simply means an advertiser will pay you once someone clicks on their ad.
Media.net is another big alternative to Adsense and is powered by the Yahoo Bing Network. The ads featured are contextual focusing on relevant keywords and that takes some time before they are optimized for your site. As you keep using this network, soon the algorithm will determine the best keywords for your audience based on the clicks.
As opposed to Adsense, Media.net assigns a dedicated Account rep who can also suggest you ways to making more revenues from your ads. The money transfer options are wire transfer or Paypal. Minimum threshold for payouts is $100.
Chitika is another alternative that only serves contextual ads and offers a CPC program. You can customize your ads and use them along with, if not instead of, Google Adsense with no problems.
The best thing? They have a small minimum threshold of $10 if getting paid via Paypal. If you’re opting to get paid via check, the threshold is $50. Personally I don't like this one but to each his own.
2. Sell ads on your blog
If you’re already getting a decent traffic, you may want to take things in your control and sell direct ads on your website. All you need is an “Advertise with us” page on your blog listing out the different formats of ads available and how much it costs per month. Make sure to mention your Alexa rank, Google PageRank, and other traffic stats for buyers to know.
But if you want to save yourself the hassle of selling, you can use the following third-party alternatives to sell ads on your blog:
BuySellAds is an online ad-marketplace where you can list your ads for others to buy. They don’t accept low traffic blogs so if you’re just starting out, you may want to wait for at least a few months before you start generating good traffic.
BuySellAds gives 75% of the total earnings to its publishers, which is pretty decent. There is no minimum threshold for payouts and you can remove money two times every month to your Paypal.
3. Sell text links on your blog
If you get good organic traffic on your blog, you can try text-link ads where you link a piece of text on your site to another page on a different site.
Before you try these, make sure you use the Nofollow tag to combat any possible Google penalty.
4. “Cost per Click” ad networks
So far we’ve been looking at mostly CPC (Cost Per Click) model for ads. CPC means the advertiser pays you when someone clicks through their ads. An alternative to this is CPM (Cost per Thousand) where you are paid for every 1,000 ad impressions served.
With CPC, your income can vary hugely but that isn’t the case with CPM. If your CPM network sets your CPM at, let’s say, $5 per 100,000 impressions then you will make $500 in total when that number is reached.
Granted, many advertisers and bloggers dislike popup ads but it’s still an option. You can display these ads as pop-ups or pop-unders
pop-under ads and works quite well with an English-speaking traffic. You set your own price and the popunder frequency for each visitor.
You can get paid via AlertPay, Paypal, and Wire Transfer, and you can withdraw payments any time. They also run a referral program at 10% of the earnings.
6. Paid reviews
You can make some good money by publishing reviews on various products and services that you trust. The best thing about this arrangement is you command a price per review. I’ve seen websites asking anywhere from $150 to $500 for reviews. Of course it depends on your rank and incoming traffic as well as your niche.